Monday, April 23, 2018

Case Studies in Failure: Poster Design

Suppose, hypothetically, that you need a movie poster by a deadline and someone on your team has a connection willing to do it and you send that person your designs and specifications and cite a photo reference but insist there is only one element of that photo you want on the photo and not the face of the person.... but you end up with the opposite - the face is included and zombified for good measure. You ask whether the artist has made that strange departure on his own or whether he consulted your partner who decided your direction should be disregarded. This question is dodged or goes without answer. Months later you have a meeting and see that the zombie photo has been made into a print and your team member has it displayed near his apartment entrance. You realize this may be an expensive method of trolling, so you decide to say nothing about it and resist the temptation to set it on fire. In hindsight, you recognize this as a measure of power struggle. It might have saved another year of work to cancel the project right away or change the team. When a communication channel has been compromised by a clashing intention or ego, that cog in the works has to be dissolved.